Stockists / Hirmer
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Hirmer

Since 1914Independent chainMunich2 shopsPremium
HeritageMinimalistOutdoor and gorpcoreTailoring
Since
1914
Based in
Munich
Price
Premium

Independent chain · Heritage, minimalist, outdoor and gorpcore, tailoring

Hirmer has dressed Munich's men since 1914, and its Kaufingerstraße flagship is now the largest pure menswear store around: nine thousand square metres over six floors. Wander through and you'll find sharp tailoring from Carl Gross and Eurex sitting alongside Bavarian Tracht in its own department, plus a solid run of outdoor and technical pieces from AlphaTauri and Fire+Ice. It's a shop that treats Tracht and lightweight gorpcore shells as equally serious business.

The edit runs from heritage German tailoring houses such as 1863 by ETERNA and Botthof through to sleeker minimalist labels like Drykorn and Cinque, with dirndl+bua and Bayern Specials keeping the regional dress side properly stocked. There's a formalwear floor for anyone prepping for a big day, too. It's the kind of shop where a hiker, a groom and a traditionalist could all walk out happy.

Labels at Hirmer

93 labels

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