Tommy Jeans

Tommy Jeans is the denim-focused line from Tommy Hilfiger, launched in the early 1990s. The idea was simple: denim was catching on with young shoppers and casual wear was becoming more popular, so Hilfiger built a range of denim-centric clothing around that mood. It took its cues from the cultural shifts of the era and the spirit of youth culture, while staying true to the look of the main Tommy Hilfiger brand.

It found its audience quickly. The line became known for high-quality craftsmanship, bold designs and smart marketing, and it has kept its place in the fashion landscape since. Caliroots lists it in its streetwear range.