Puraai

About Puraai

Puraai is a vegan sneaker label founded in 2018 by two Italian designers, after a trip to Tokyo sparked the idea. The name comes from Japanese: "Pura" for plastic, "Ai" for love, reflecting their belief that plastic, properly recycled and reused, can be a genuinely versatile material. The starting point was a recyclable plastic bottle, and that thinking still shapes the range: sneakers made from recycled materials using ecological processes, put together by expert artisans. It's a practical, everyday take on sustainable footwear rather than a lab-coat eco statement. Puraai is stocked by menswear retailers including Hirmer in Germany and Working Class Heroes in the UK.