Hirmer
- Since
- 1914
- Based in
Munich
- Price
- Premium
Independent chain · Heritage, minimalist, outdoor and gorpcore, tailoring
Hirmer has dressed Munich's men since 1914, and its Kaufingerstraße flagship is now the largest pure menswear store around: nine thousand square metres over six floors. Wander through and you'll find sharp tailoring from Carl Gross and Eurex sitting alongside Bavarian Tracht in its own department, plus a solid run of outdoor and technical pieces from AlphaTauri and Fire+Ice. It's a shop that treats Tracht and lightweight gorpcore shells as equally serious business.
The edit runs from heritage German tailoring houses such as 1863 by ETERNA and Botthof through to sleeker minimalist labels like Drykorn and Cinque, with dirndl+bua and Bayern Specials keeping the regional dress side properly stocked. There's a formalwear floor for anyone prepping for a big day, too. It's the kind of shop where a hiker, a groom and a traditionalist could all walk out happy.
Labels at Hirmer
10 of 93 labels- BOSSFull wardrobe · Knitwear · Luxury29 stockists
- BUGATTIFull wardrobe · Heritage · Minimalist6 stockists
- Calvin KleinFull wardrobe · Designer · Minimalist22 stockists
- Fred PerryFull wardrobe · Heritage · Sportswear27 stockists

- GANTFull wardrobe · Heritage · Preppy and Ivy14 stockists
- LacosteFull wardrobe · Heritage · Knitwear49 stockists
- Les DeuxFull wardrobe · Scandinavian15 stockists

- Levi'sDenim · Full wardrobe · Americana50 stockists
- ONFootwear · Full wardrobe · Sportswear67 stockists
- Polo Ralph LaurenFull wardrobe · Shirts · Heritage49 stockists
Number = how many stockists on LabelTrail carry the label.
