Starter

About Starter

Starter is an athletic brand that goes back to 1971. From early on, it built its name by pairing sportswear with popular culture, striking partnerships that put its logo and jackets on and off the pitch, court and street rather than keeping them purely on-field kit. That crossover approach, sport meeting culture through branded collaborations, has been central to how the label has presented itself. It's positioned as a premium name within athletic clothing, built on decades of these partnership-led products rather than a single signature item or one-off design.