SB CAFE

SB CAFE, short for Skateboard Cafe, started almost by accident. It was the name of a scene video made in 2008, and the label never set out to be a board company. There was no business strategy behind it. After the video came a few tees, and a year later a small run of skateboards, sold through a handful of independent stores.

From there it developed gradually and naturally, and today it serves up skateboards and apparel with a focus on quality. That slow, unforced growth gives it the feel of a label built by people who skate rather than by a marketing department.

In the UK, you can find SB CAFE at Natterjacks, an independent clothing and footwear retailer in Kingston that has been trading since 1989.