SCUM

SCUM began in 2018, started by Jordan Cardy, a skateboarder and musician who also goes by Ratboy. The label draws on 90s street styling and skate culture, and that mix shapes everything it makes.

If you like clothes with a bit of attitude, this is the sort of brand worth a look. The pieces are described as unique and boundary pushing, so expect designs that sit away from the usual high street basics rather than blend in with them.

It suits anyone who grew up around skate parks, gigs and record shops, or who simply likes their wardrobe to have a story behind it. A founder who skates and plays music makes for a label with real roots in the scene.