LRG

LRG, short for Lifted Research Group, started in 1999 when Jonas Bevacqua and Robert Wright met while making music with a friend's garage band. Jonas found out Robert was a clothing designer, they swapped ideas, and with a small investment from two family friends the label took shape.

Skateboarding is where LRG's roots lie. It has put out two full-length skate videos, Give Me My Money Chico and 1947, and has worked with skaters and musicians including Drake, Kanye West, Travis Scott, De La Soul and The Roots. Collaborations include T-Mobile (the Sidekick 3), G-Shock and the Wu-Tang brand.

The slogan is "underground inventive, overground effective", and the brand says it wants to back independent and underground people. Its tree logo is the thing to look for. The range covers tees, hoodies, cargo shorts and jeans.