Replay

About Replay

Replay is an Italian denim label. Claudio Buziol registered the name in 1978, and in 1981 he founded the company behind it, Fashion Box, in the hilltop town of Asolo, near Treviso. Jeans are the heart of it: the brand is known for its 'double ring' denim, and stockists sell its Hyperflex jeans. Beyond denim you'll find shirts, knitwear, jackets, sweatshirts, trousers and shoes. The group also makes clothing, accessories and footwear for women and children, under the Replay, Replay&Sons and We Are Replay names. It sells in over 50 countries, with exports making up 90.5% of turnover, and puts most of its investment into styling research and manufacturing R&D, particularly eco-sustainability.