NOON GOONS

About NOON GOONS

Noon Goons is a Los Angeles menswear label founded in 2016 by Kurt Narmore, designed and made in the city's Fashion District. Narmore grew up surfing and skating in Southern California, and that upbringing shapes the brand's take on classic streetwear: everyday pieces like tees, shirts, jackets and trousers given small twists in shape, colour and detail rather than chasing trends. The name comes from his mother's nickname for tourists who flooded the beach once it warmed up, a nod to the label's relaxed, unserious start. Paris-based Sam Jarou later joined as creative lead, and the brand has collaborated with punk band The Weirdos and jazz musician Chet Baker.