BBC

About BBC

Billionaire Boys Club was founded in 2003 by Pharrell Williams in partnership with NIGO. The brand blends streetwear and luxury, and its range covers tees, sweatshirts, denim and accessories. The name was chosen with a deliberate irony meant to provoke thought. Rather than dwelling on its financial implications, the label focuses on originality and authentic self-expression, and it challenges its community to see wealth in humanity, compassion, creativity and curiosity. That outlook gives the brand its mantra, "Wealth is of the heart and mind, not the pocket." Billionaire Boys Club & ICECREAM has influenced fashion, music, design and culture, and the ICECREAM line sits alongside the main label.