HUFxSMASH

About HUFxSMASH

HUF is the skate and streetwear label founded by Keith Hufnagel, who grew up skateboarding in 1980s New York City, among hip hop, punk and graffiti. After moving to San Francisco in 1992 and turning professional, he opened the first HUF boutique in 2002 on a block in the Tenderloin district, bringing skate, streetwear and sneaker brands together under one roof. The shop became the Bay Area's place for hard-to-come-by goods, and Hufnagel later launched his own collection. The brand is now based in Los Angeles and works with artists, designers, photographers and musicians. Its clean aesthetic and quality craftsmanship are what it is known for. Natterjacks, an independent Kingston clothing and footwear company since 1989, lists a HUFxSMASH collection.