HUF x Texas Chainsaw Massacre

HUF x Texas Chainsaw Massacre is a collaboration between HUF, the skate and lifestyle label, and the 1974 horror film's legacy. HUF was started by pro skateboarder Keith Hufnagel, who opened his first boutique in San Francisco's Tenderloin in 2002 and later launched his own collection. The brand is now based in Los Angeles.

This collection leans on the chainsaw motif throughout, mixing film stills, illustrations and reimagined graphics. The typography and design take cues from the original movie posters, and the whole thing draws on 50 years of folklore and analog-era promo pieces. A video campaign in a run-and-gun style features Leatherface and his original chainsaw, and the range was timed for Halloween.