Connie Costas

Connie Costas is a Stockholm label founded in 2021. It takes its cues from corporate aesthetics and bootleg culture, and the result is souvenir-like goods with a tongue-in-cheek streak. Think of the things you might pick up at a conference stand or a gift shop, made with a straight face and a wink.

The range is small and easy to read: printed t-shirts, hats and hoodies, plus stickers and mugs. Tres Bien describes the pieces as playful, sitting somewhere between merch and commentary.

If you like clothes that don't take themselves too seriously, and enjoy a joke about branding as much as the branding itself, this is a fun label to keep an eye on.