BoTT

BoTT is short for Birth of The Teenager, a label started in 2019 by TEITO, a Tokyo-based graphic designer and artist. It began as the brainchild of one person with a design background, and that shows in how the brand is talked about.

BoTT has become a trailblazer in the fashion scene. Its collaborations draw lengthy queues, but it's the inline pieces, such as the OG Logo series, that generate equal, if not greater, enthusiasm among fans.

Buying can involve a raffle. The brand's own site asks you to empty your cart before a raffle checkout, so expect to plan ahead rather than just add to basket.