ACRONYM®

About ACRONYM®

ACRONYM® began in 1994 as an independent design agency, started by Michaela Sachenbacher and Errolson Hugh to bring style and technology together in clothing. Its Analog MD Clone jacket made TIME magazine's list of the Coolest Inventions of 2002, and the team has worked with KHS Tactical Equipment Germany and W.L. Gore and Associates, the inventors of Gore-Tex. The house label arrived in early 2002 with the limited edition Acronym Kit-1. Today the studio works from Munich, Berlin, Tokyo and Sumperk in the Czech Republic. Expect modular, utilitarian pieces with hidden pockets and magnetic closures, such as the J14-GT 3L Gore-Tex Interops Jacket and the P30BL-E cargo trouser with an ultrawide drawcord.