Duer Ltd

About Duer Ltd

Duer is a Canadian denim brand with a studio in Vancouver, and it began with one practical problem. Founder Gary Lenett spent decades making jeans for brands like Levi's. In 2015 he gave up his car and started cycling everywhere, and found that the classic jeans he loved were too rigid, while athletic trousers didn't look right for daily wear. His answer was Performance Denim: classic denim built with power stretch and smart features for real movement. The range has since grown into a wider wardrobe for active living, including No Sweat pants, Stretch Canvas jackets, tops and outerwear. Customers praise the athletic straight fit, which leaves room for cyclists' thighs and calves. Duer works with retailers across North America, the EU and the UK.