Great Outdoor Provision Co.

Great Outdoor Provision Co. began in 1972 as a 120 square foot store at the back of a bicycle shop in Carrboro, North Carolina. Today it runs nine shops across NC and VA and calls itself the Southeast's largest independent specialty outdoor retailer. The staff are proper enthusiasts, happy to talk through a kayak or a climbing harness, and every product is tested before it reaches the shelf. A slice of every purchase goes to local conservation work and land trusts.

The edit leans heritage and gorpcore. You'll find Duck Head, Johnnie-o, Mountain Khakis and Marine Layer alongside paddling and fishing kit from Simms, Fishpond and Bonafide Kayaks, plus Altra Running and Sockwell for the trail.