CAYL

CAYL is a Seoul-based outdoor label, founded in 2011 by Euijae Lee. The name stands for "Climb As You Love", and the clothes are rooted in climbing, bouldering and hiking. You'll find lightweight shells, trail-ready trousers, jackets, everyday packs and the signature CAYL cap, all made in South Korea with durability and ease in mind.

It's designed for the outdoors but sits somewhere between mountain practicality and city restraint. The brand uses specialist fabrics such as Polartec fleece and Primaloft, plus water-repellent finishes, so you're covered in changeable weather whether you're on a trail or in town. The look is functional and minimal, built for movement. CAYL also says it supports the self-sustaining revival of local outdoor culture.