Shelta

Shelta opened in the summer of 2004 on Andra Långgatan in Gothenburg, Sweden, an independent shop that began with imported rap mixtapes and streetwear from the US. It has sold online since 2006, and it still trades from the one Gothenburg store.

Sneakers are the backbone. You'll find Asics, Adidas Originals, New Balance, New Balance Numeric, Nike Sportswear and Nike SB, with Hi-tec, Tretorn and Fila Vintage for something a little different. The clothing leans streetwear and sportswear: Patagonia, Fred Perry, Champion USA, Butter Goods and Mitchell & Ness, alongside Eytys, Wax London, Pointer Brand and skate-minded names like Tired Skateboards. Shelta also makes its own merch.