Nike Sportswear

About Nike Sportswear

Nike Sportswear is the lifestyle side of Nike, the Beaverton, Oregon company that started out as Blue Ribbon Sports and was co-founded by Phil Knight and Bill Bowerman. Nike, Inc. also includes Converse and Jordan. The line's own tagline is "Designed for sport, crafted for life", and that sums it up well. It takes the brand's Oregon heritage off the court and gives it a fashion and streetwear approach, with a focus on quality products and materials. Look for familiar sports models reworked as everyday staples, such as the Air Max 1, Air Max 90 and Cortez, alongside newer shapes and hybrids like the VaporMax and the Vapor Street Flyknit.