Jack's Surfboards

Jack's Surfboards opened in 1957, when Jack Hokanson started selling surfboards and wetsuits from a shop at the corner of Pacific Coast Highway and Main Street in Huntington Beach. The idea came from watching his sons come out of the surf at the Huntington Beach Pier, shivering in the cold Pacific. That Main Street store is now the flagship, known as the "Times Square of Surfing", and the business has grown to eight shops across Southern California.

The edit is broad but rooted in surf and skate. Outdoor and gorpcore sit alongside skate, with labels such as Garage Skateshop, Muchacho and Pyzel next to Malibu Shirts, Steko and Vast. Expect boards, wetsuits and action sports apparel, and helpful staff.