Seager

About Seager

Seager was founded in 2015 by a group of friends who wanted to make apparel and outdoor gear that carried the grit and ruggedness of the Old West. The idea started in 2013 with Mattson Smith and Elliott Shaw, who drew on surf, the outdoors and classic Western dress, and Case Anderson joined them in 2014. They each chipped in $250, printed a small run of shirts and a snapback, and have stayed bootstrapped since launching in summer 2015. They make small-batch runs of hardwearing materials, with workwear roots and cold-weather layers built to wear in rather than out. Along the way they hosted The Seager Roundup concert in Austin, Texas, and started the Seager Storytime podcast.