Rusty

About Rusty

Rusty is an alternative surf lifestyle label that takes its cues from local musicians, underground art and classic surf customs. Its roots go back to the late 1980s, when a shaping bay in Southern California saw the first Rdot glassed into a freshly shaped board by Rusty Preisendorfer. The early crew was a mix of surfers, shapers, skaters, musicians and artists, all chasing an ideology that meant something more. That spirit carries through today's range of surf clothing and gear, sold online with seasonal releases. Its creed is to chase the fire, push the limits to the brink of chaos, and come out victorious.