Turtle Fur

About Turtle Fur

Turtle Fur has been making outdoor headwear and accessories since 1982, when Millie Merrill designed the first fleece neck warmer in the basement of the Yellow Turtle, a children's apparel store in Stowe, Vermont. Affectionately dubbed The Turtle's Neck, it freed skiers from tangled, burdensome scarves, and from it came The Hat, then many more hats. The brand is headquartered in Morrisville, Vermont, and serves the outdoor, snow sports and lifestyle markets. Since 2008 it has donated over 235,000 products across the US and Canada. Tag @turtlefur and #ProjectWarmth and it will donate a hat to someone who needs one. Millie's values still guide the team: moxie, grit, and a drive to leave things better than they found them.