Antonia

Antonia started life in Milan in 1999 as an upscale accessories shop, opened by Antonia Giacinti, with co-founder Maurizio Purificato later steering menswear as the business grew to cover women's and men's collections. Since 2013 the flagship has sat inside the Palazzo Cagnola, and a second Milan shop followed in 2022 inside Portrait Milano on Via Sant'Andrea, in the Golden Triangle.

The edit mixes established houses such as Brioni, Zegna, Armani and The Row with sharper, harder-to-find names like Sanderlak, Purple Denim, Marsell and God's True Cashmere, alongside sneakers and streetwear. It's a shop for browsing widely: minimalist tailoring one rail, designer accessories the next, cult labels and limited releases close behind. That range, and a habit of catching rising names early, has since taken the format beyond Milan to shops in China.