American Rag

American Rag has been a fixture of California fashion since 1984, when founder Mark Werts shipped a few containers of vintage clothing from Marseille. Its one shop, the flagship on La Brea Avenue in Los Angeles, brings heritage vintage and contemporary brands together under one roof.

The edit leans towards heritage and luxury, with AMO, Florilege, Martiniano and Eiko Ai sitting alongside Frye, Gini & Albert and RLX Ralph Lauren. Every piece is chosen for style, elegance and quality, and the team takes real care over value, so the shop rewards a slow browse.