Blue Blue Japan

About Blue Blue Japan

Blue Blue Japan was founded in Tokyo in 1996 by SEILIN and Co., the company behind the Hollywood Ranch Market and Okura stores. The label grew out of a love for real indigo and traditional Japanese textile craftsmanship, and its roots are in denim manufacturing. Much of the range centres on honzome, the traditional Japanese method of true indigo dyeing, with colours and materials chosen to reflect the four seasons. Boro patchwork and sashiko fabrics sit alongside artisan washing and dyeing, and everything is made in Japan. The aim is clothes that are comfortable and made to be worn for years, gaining a nuanced texture and character with each wear and wash.