Vyrao

About Vyrao

Vyrao was founded in 2021 by Yasmin Sewell, who spent 25 years as a buyer and creative director in fashion before switching paths in 2019. She describes it as her life's work, drawing on her training in Reiki and Integrative Quantum Medicine. The label calls itself a wellbeing brand that combines energetic healing with master perfumery, and it makes unisex fragrances, candles and incense. There are seven scents, each meant to bring out a different feeling. Free 00 pairs Sicilian lemon with Egyptian jasmine, while Georgette is a peppery Turkish rose. Ingredients are chosen with neuroscience in mind, and each 50ml bottle of fragrance contains a Herkimer diamond crystal energised by their healer, Louise Mita.