EYE_C

eye_C is a magazine rather than a clothing label, and it comes in two forms: an online platform and a physical publication. It is based in Europe and covers fashion and culture through articles and news, alongside original content such as editorials, features and interviews.

If you like reading about clothes as much as buying them, it is a good one to have bookmarked. The retailers Canoe Club and The Next Door both give eye_C its own collection page on their sites. Canoe Club introduces it with the idea that style is a personal approach to life and a connection to an expansive culture, a visual language that represents both at once.