Victoria

About Victoria

Victoria is a Spanish sneaker label with roots in La Rioja, in northern Spain, where Gregorio first came up with the idea of a sneaker in 1915. He named it after his first love, his wife Victoria. In the 1950s the brand adopted vulcanisation to improve the traditional espadrille, and the Victoria canvas sneaker was born. It became a symbol for a generation in the 1980s. The Victoria "V" has appeared on its sneakers since 1977, when Victoria was the first brand to use the decorative element on footwear. The shoes are still made by hand, mostly in La Rioja, and 75% of production is exported to more than 50 countries, with the UK among its markets.