Goodwear

Goodwear is an American label built around the heavyweight cotton tee. Steve Liquori started out hand-printing shirts for Boston running clubs while at Boston College, then opened a t-shirt shop and a screen print factory in Allston, Massachusetts. In 1983 he founded Goodwear USA, tired of the thin, cheap tees of the time and wanting a heavyweight one that would take a print and survive wear.

The signature shirt came a few years later: 12 singles yarn, 7.2 osy, 100% cotton jersey. The Classic Fit Crew Neck is still the best-seller, with a vintage 1.25" collar, full cut sleeves and a relaxed shape. A second cut has a 0.75" collar and trimmed sleeves.

Goodwear starts with US-grown cotton, spins the yarn to its own specs, knits its own fabrics, and garment washes and dyes in small batches at an artisan dyehouse.