URU

About URU

URU is a Japanese label founded by designer Masaharu Urushiyama, and it's one to look at if you like clothes that sit between imagination and careful engineering. Urushiyama comes from a patternmaking background, and you can see it in the thoughtful construction. The brand is known for distinctive textiles, relaxed proportions and a subtle sense of movement, with clothing designed to move with the body. Rather than building collections around obvious seasonal themes, URU makes pieces with their own quiet atmosphere. They feel expressive without being overstated, and considered without feeling precious. Stockists describe the label as a poetic study in fabric and form, which suits it well.