Popeye

About Popeye

Popeye is a Tokyo-based men's fashion magazine, not a clothing label, and a coffee table staple for people who talk clothes. It first appeared in 1976 as the "Magazine for City Boys". Its creators, Yoshihisa Kinameri, Jirō Ishikawa and Yasuhiko Kobayashi, had already made the Made in USA Catalog, a huge survey of American style. For Popeye they blended Japan's young style culture with the "Heavy Duty" look of West Coast outdoorswear and East Coast Ivy. Early issues leaned towards California life, with skateboarding and surfing in the spotlight. Its "eye on pop" approach has since become a glossy guide to shifting lifestyle trends. It is one of the longest-running men's fashion monthlies.