P.F. FLYERS

P.F. Flyers is an American sneaker brand with roots in B.F. Goodrich tyre technology. In 1933 Hyman L. Whitman, a scientist at B.F. Goodrich, developed the Posture Foundation insole, an arch support system patented under U.S. Patent No. 1,938,127. By 1937 the brand was making sneakers built around it, and every collection still uses a Posture Foundation insole.

The Center Hi became a favourite of athletes in the 1940s, while the rugged Grounder was standard issue for the U.S. Military. In 1958 it teamed up with Boston Celtics point guard Bob Cousy for what it calls the first endorsement between a brand and an athlete, launching the All-Americans high-top. The shoes also starred in The Sandlot.