Ultimate Direction

About Ultimate Direction

Ultimate Direction is a US-based specialist in hydration packs, with a focus on design-led production and athlete development. The brand has been at the forefront of the running pack market for many years, and it has been particularly involved with the trail and ultra running markets, which have grown massively in the US. With that experience, the packs are focused on function, durability and ease of use, with a simplistic design that is easy to use during runs and events. In the UK, Castleberg Outdoors stocks the packs, and the team there praises the build quality and functionality of the range. Altitude Sports, a Canadian online outdoor retailer, also sells Ultimate Direction.