MeroMero

About MeroMero

MeroMero is a small French label from Annecy, close to the Mont Blanc massif. It makes technical bags and accessories with an urban look, and it began with parents who wanted to keep up their outdoor sports without giving up a clean, simple style. The range includes backpacks, bike bags and modular pieces, so a changing mat becomes a laptop bag and the Squamish mini backpack doubles as a bike bag. The Semnoz insulated pouches suit a baby bottle or a camera lens. The brand's credo is "Less is more", and "Mero" is said to mean simple, pure or authentic. Products are designed in Annecy, made at a partner factory in Vietnam, and built to be repaired and last for years. Some are made from upcycled fabric.