Toyo Enterprise

About Toyo Enterprise

Toyo Enterprise was established in 1965 in Sumida, Tokyo, but its story starts in the 1940s with a predecessor company, Kosho & Co., which traded fabric and other goods after the war. That work brought it into contact with American clothing, and it became deeply involved in making souvenir jackets (sukajan) and Hawaiian shirts. Today it is the parent company of a few dozen brands, among them Buzz Rickson's, Sugar Cane and Whitesville. Sugar Cane gave us a denim woven from sugarcane fibres, and Keoni of Hawaii works with artists on aloha shirts. Across the range, the focus is careful reproduction of 20th century workwear, military clothing and sportswear, made in Japan.