Old Joe Brand Co.

About Old Joe Brand Co.

Old Joe Brand Co. makes its garments by hand in Japan, reworking historical workwear into pieces with a modern twist. The label is known for its denim: a 12.4oz Japanese cloth woven using the Kibata technique, which gives it natural Sanforized properties. This means the denim keeps its softness rather than turning stiff, the usual result of standard Sanforizing. The effect is a raw, worn-in look without giving up the comfort of natural cotton. Beyond denim, the range takes in printed open-collar shirts and other reinterpretations of vintage workwear staples, all made with close attention to traditional construction.