Soft Goat

About Soft Goat

Soft Goat makes clothing and accessories entirely in 100% cashmere, for both women and men. The label's knitwear is built around brushed knits and relaxed silhouettes, aiming for a refined, understated look rather than anything shouty. Everything centres on knitwear, with the brand pitching itself firmly in "quiet luxury" territory, favouring soft, considered pieces over statement design. It's a straightforward proposition: high quality cashmere knitwear, done with restraint. Soft Goat is stocked by Browns, the London-based designer fashion retailer, alongside its own collections, giving a sense of where it sits within the wider luxury menswear landscape.