Buddy

About Buddy

Buddy has been making fibre-focused basics since 2018. The label takes a no-fuss, non-uniform approach to everyday essentials, favouring unexpected hues over the usual neutrals. The idea is simple: clothes built to be lived in, and to look better for it. Rather than chasing trends, Buddy focuses on the quality of the fibres themselves, turning familiar basics into pieces with a bit more character. It's a straightforward wardrobe proposition for anyone after well-made staples that don't take themselves too seriously, with colour doing a lot of the work in setting them apart from typical basics ranges.