SHU

About SHU

SHU was founded in 2012 in Saint Petersburg, Russia, by Andrey Kravtsov, who hand-sewed the first few hundred raincoats himself before the label grew into full production. It started with a colourful, well-known raincoat and built out from there, staying true to rainproof and windproof outerwear. Designs favour minimalistic, basic cut lines with a focus on versatility and function rather than fuss. Outerwear pieces use a waterproof, breathable membrane fabric that holds up against rain, wet snow and wind. SHU describes itself as making laconic, functional apparel for everyday life, with collections spanning clothing and accessories in simple, considered colours.