Shinola

About Shinola

Founded in 2011, Shinola began with a simple aim: to bring watchmaking back to the United States. The brand now makes watches, leather goods and even a hotel, all with a focus on quality and lasting products. Its watch factory sits on the fifth floor of the historic Argonaut Building, where artisans hand assemble timepieces and craft premium leather straps in-house. The first watch, the Runwell, was a limited run of 2,500 that sold out in less than a week. The name came out of a heated discussion, and it now stands for quality rooted in American manufacturing. You can find Shinola at American Rag in Los Angeles and at Altitude Sports in Canada.