Shade

About Shade

Shade is a Los Angeles sportswear label built around tennis, founded in 2022 by Miraj Patel. After his time in the optimisation-driven, win-at-any-cost world of active and outdoor gear, Patel took a different route with Shade: a research-based approach that starts with a garment's history and original intention, rather than chasing performance for its own sake. Natural fibres are used next to the skin, with synthetics kept for outer layers where they genuinely earn their place. Shade treats active clothing as a tool for the athlete, so each piece is worked back to what's actually needed, with any excess stripped away.