Serge DeNimes

Serge DeNimes is a London-based jewellery label for men, started by founder Oliver Proudlock. He was frustrated with jewellery that felt either overly traditional or fleetingly trend-driven, so the label aims for the space in between: pieces with enough character to stand out and the staying power to be worn every day.

The range covers rings, necklaces, earrings and bracelets, including signet rings, chains and pendants. They're made in sterling silver and gold-plated finishes, and designed to be layered and collected over time. Familiar motifs often get a modern reworking, with ideas drawn from art, travel, history and contemporary culture. The label describes its style as both street and British heritage, which suits anyone who wants jewellery to say something about them.