Rough.

Rough. is a streetwear label founded in 2016. Its own description says it is rooted in the street and shaped by culture and the zeitgeist, and that it keeps progressing across every part of the brand.

What sets it apart, going by the brand's words, is the meeting point of classic and modern design. Expect thoughtful shapes and details, worked through signature fabrics and a consistent design language of its own.

We haven't been given a country of origin, a price range or a list of specific pieces, so we won't guess at them. If you're browsing for streetwear with a considered, classic-meets-modern leaning, Rough. is worth a look on its own site at r-ough.com.