Projekt Produkt

About Projekt Produkt

Projekt Produkt is a Seoul-based eyewear label, established by a collective of optometrists and fashion creatives who set out to reshape the identity of eyewear. Its philosophy joins an optician's care with an eyewear designer's sensibility. Known for clean titanium frames and sculptural silhouettes, the label draws on architectural themes and subtle asymmetry, with inspiration from fine art, architecture and everyday life. Each year brings a new collection built on modern, minimal, classy and wearable. The core idea is 'sophisticated exclusivity', balanced with a simplicity that avoids seeming pretentious. The hope is that wearers settle into a calm, poetic daily life, with a bit of wit. HBX stocks the men's collection, and Roden Gray stocks it in Canada.