NOWADAYS

NOWADAYS is a menswear label designed in Germany, founded in Düsseldorf in 2012. The focus is simple, masculine cuts and clean lines, with good fabrics and a sustainable approach, so the clothes feel assured without looking conservative.

The core of the range is what the label calls Modern Basics: T-shirts, sweaters and updated everyday pieces. Look at the slim-fit nylon bomber with golden logo embroidery and a YKK zip, the racket stitch polo that sits well under it, and the peached organic cotton T-shirts in slightly faded colours. There is also a honeycomb pullover in twisted yarn, a brushed cotton button-down with a check pocket, and a herringbone cotton shirt with a distinctive collar.