Nu Swim

About Nu Swim

Nu Swim is a swimwear label founded in New York City in 2015, and its clothes are made there. The focus is simple silhouettes and quality fabrics, with swimwear made from recycled and regenerated fibres. Alongside it sits a range of essentials in US grown organic cotton, natural materials and deadstock fabric. The cuts are meant to last for years, and the label hopes you'll swim in them all year round, not just in the hottest weeks. They are designed as a functional second skin, so a piece works as a swimsuit and also as a versatile separate for everyday wear. Sustainable production is a stated priority.