Levi's Skateboarding

About Levi's Skateboarding

Levi's Skateboarding carries the weight of Levi Strauss & Co., the San Francisco company Levi Strauss opened in 1852 during the California Gold Rush. Strauss spotted that hardworking people needed clothes built to survive anything, and with tailor Jacob Davis he reinforced tough denim with copper rivets, producing the first waist overalls in 1873, the garment now known as blue jeans. That heritage of durable, workwear-grade denim runs through the skateboarding line, which applies the brand's rivet-and-denim construction to streetwear built for riding. It sits within the Levi's stable as the label's dedicated skate offshoot, stocked by skate and streetwear retailers.